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Social Media Guide & Sample Messaging

As part of the Every Child's Chance Initiative, school districts should utilize their social media pages as another opportunity to highlight positive student stories and as well as dispel myths with actual data. Please highlight your local schools as part of the state’s foundation for strong communities. This social media guide provides sample posts for Facebook and Twitter, along with suggestions for YouTube, Pinterest and other social media platforms.

Remember that hashtags (metadata tags that group posts associated with particular phrases/subjects on microblogging and social networking sites) can be used to associate your posts with the statewide campaign, and with other school districts posts. The official hashtag for the NC Public Schools Campaign is #EveryChildsChanceNC. Use the hashtag whenever possible to link your posts to other posts made by school districts and other organizations across the state.

Additional suggested hashtags include: #BestChoice, #NCPublicSchools, #175YearsStrong, #CelebrateNCPublicSchools, #EveryCommunitysFutureNC 

Please note: the North Carolina Department of Public Instruction utilizes the Twitter handle @NCPublicSchools. As you are posting for this campaign, be careful to avoid using their handle in your posts. 
Do feel free to reference NCASA at @NCASATweets.
 

Facebook | Host Videos, Photos & Capitalize on Storytelling

1. Use your district’s Facebook to page to highlight positive student stories.  Like the Every Child's Chance Initiative at "Every Child's Chance NC" the official Facebook page of the initiative.

For example:

XYZ High School student said she never dreamed she would go to college when she came to NOPR middle school 7 years ago. Now she’s been accepted to UNC-Chapel Hill, NC State University, and University of Maryland College Park. XYZ credits her public school teachers [INSERT TEACHER NAME(s)] for making the difference. She will pursues studies in [SUBJECT MATTER?] . [END POST WITH STUDENT QUOTE, EX: “Public Schools saved me from a lifetime of struggle, now I’ll have the chance to go to the college of my dreams. My teachers believe in me, even when no one else did.”] [POST PHOTO OF STUDENT INTERACTING WITH TEACHERS or WEARING COLLEGE SHIRT WITH PRIDE] #EveryChildsChanceNC

2. Use your district’s Facebook page to highlight notable alumni.

[INSERT NOTABLE ALUMNI NAME HERE] graduated from XYZ high school. He attended the ABCD Public Schools and is now the CEO of NORP company. [INSERT NOTABLE ALUMNI NAME HERE] said his public school education provided the foundation he needed to be successful. [INSERT QUOTE FROM NOTABLE ALUMNI] #EveryCommunitysFuture

3. Use your district’s Facebook page to dispel myths about your school system.

Create a cover photo that highlights your distric/school in use of the campaign, or download the first of many banners to come, below:

Banner | 851 x 315 px

Build a posting calendar that will carry the campaign through the year, incorporating personal messages from your district/school. Sample messages might read as follows:– Did you know that North Carolina public schools were the first in the nation to require Algebra I for students? North Carolina Public Schools are Every Child’s Chance… Every Community’s Future, and we are celebrating 175 years of excellence.

– Did you know that North Carolina’s public schools were the ONLY ones in the country that outscored the international average in fourth grade math? North Carolina Public Schools are Every Child’s Chance… Every Community’s Future, and we are celebrating 175 years of excellence.

– Which state has the highest number of public school teachers who have earned teaching’s highest credential? North Carolina. Our traditional public schools have more National Board Certified teachers than any state in the country. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future, and we are celebrating 175 years of excellence.

– What do astronaut Michael Smith, Nobel Prize winner Daniel McFadden, General Hugh Shelton, Civil Rights leader Julius Chambers, Charles Kuralt, Edward R. Murrow, John Coltrane, Elizabeth Dole, and Thomas Wolfe have in common? They are all products of NC’s public schools. North Carolina Public Schools are Every Child’s Chance …Every Community’s Future, and we are celebrating 175 years of excellence.

4. Use the official NC Public Schools, Every Community’s Future video provided in the toolkit as a post on your Facebook page. (See YouTube listing below for links to our PSAs)

Twitter

Twitter is a popular microblogging site used to provide quick updates to followers. If your school district is on Twitter, you have another opportunity to promote the NC Public Schools: Every Child’s Chance…Every Community’s Future messaging. The statewide campaign has an official Twitter page  at EveryChildNC we want to capitalize on linking all positive posts for the campaign together. The best way to do this is by using our official hashtag: #EveryChildsChanceNC. Utilizing this hashtag will aggregate social media conversations and unify our efforts across the state.

In addition to #EveryChildsChanceNC, we encourage you to use other hashtags as well, including those that identify your school/district in conjunction with any of the following: #BestChoice, #NCPublicSchools, #175YearsStrong, #CelebrateNCPublicSchools. You can also link to appropriate visually appealing photos of your students in action, or notable alumni as part of your posts. YouTube videos can be linked as well.

Sample Tweets:

  1. – XYZ student said _________ Public Schools helped her reach her dream of attending ABCD College. [POST PHOTO OF STUDENT] #EveryChildsChanceNC
  2. – XYZ student said he struggled with reading, but teacher __________ provided him the tools he needed to become a ready reader. [POST PHOTO OF STUDENT] #EveryChildsChanceNC
  3. – _______________ graduated from _________________ Public Schools. She is now the ______________ at __________. Public Schools gave her the foundation she needed to be a successful leader. #EveryChildsChanceNC.
  4. Any of the Facebook posts from above can be modified to fit Twitter's 140 character format:

    – Did you know that NC was 1st to require Algebra I for students? #EveryChildsChanceNC

    – NC was ONLY state in U.S. whose public schools outscored world average in 4th grade math. #EveryChildsChanceNC

Also note that many of the Facebook posts above can be modified to fit Twitter's 140 character format.

YouTube

Your district’s YouTube Channel should be used to host the videos that are provided in the toolkit. These videos have been shared on the EveryChild’sChanceNC website. A list of the videos that you can download to YouTube is provided below.

– NC Public Schools: Every Child’s Chance... Every Community’s Future | 1 minute PSA

– NC Public Schools: Every Child’s Chance... Every Community’s Future | 30 second PSA

Additional video content will be released throughout the duration of the campaign.

Instagram, Pinterest and Other Outlets

For districts with a robust social media presence any of the posts can be modified to meet your needs for Instagram, Pinterest and other social media outlets. Consider turning some of your social media content into email footers for your district.

Additional Messaging

The following statements can be utilized on social media platforms, as automated phone messages, or broadcast at athletic events or other school gatherings.

– North Carolina public schools are celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. Our state’s public schools were the ONLY ones in the country that outscored the international average in fourth grade math. Join us in celebrating the 175th year of public education in North Carolina.

  1. – North Carolina public education is celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. Our students are carrying on the tradition of astronauts Michael Smith, William Thornton, and Curtis Brown, Nobel Prize winner Daniel McFadden, and leaders like Julius Chambers, Elizabeth Dole, and General Hugh Shelton. All of these outstanding Americans were products of North Carolina public schools. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future, and [SCHOOL/DISTRICT NAME] is proud to celebrate 175 years of public education in North Carolina.
     
  2. – North Carolina public education is celebrating 175 years of innovation and excellence, and [school district name] is proud to be part of this historic anniversary. Our state’s Constitution calls for public schools that give equal opportunities to ALL children. North Carolina public education has carried out that mandate with excellence for 175 years. We have produced some of the United States’ leading scientists, writers, CEOs, astronauts, and military leaders. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future, and [SCHOOL/DISTRICT NAME] is proud to celebrate 175 years of public education in North Carolina.
     
  3. – North Carolina public education is celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. Our state’s public schools outperform the nation in fourth and eighth grade math. North Carolina public school fourth graders also outperformed nearly every country in the world in math. North Carolina Public Schools are Every Child’s Chance…Every Community’s Future, and [SCHOOL/DISTRICT NAME] is proud to celebrate the 175th anniversary of public education in North Carolina.
     
  4. – North Carolina public education is celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. North Carolina public schools lead the nation in the number of teachers who hold the profession’s highest certification. Our public schools are above the national average on the ACT college entrance exam and among the best in the world in fourth grade math. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future.
     
  5. – North Carolina public schools are celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. Our state’s traditional public schools are open to all students and have the finest educators. Only traditional public schools in North Carolina require every teacher to be fully licensed and highly qualified, and we lead the nation in the number of teachers who hold the profession’s highest credential. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future, and [SCHOOL/DISTRICT NAME] is proud to celebrate the 175th year of public education in North Carolina.
     
  6. – North Carolina public schools are celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. Did you know that North Carolina leads the nation in the number of Early College high schools? Our public schools are making college opportunities affordable and available, and we’re creating a brighter future for everyone. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future, and [SCHOOL/DISTRICT NAME] is proud to celebrate 175 years of public education in North Carolina. 
     
  7. – North Carolina public schools are celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. Did you know that North Carolina ranks fourth in the country in pre-kindergarten quality standards? We’re making a brighter future for everyone. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future.
     
  8. – North Carolina public schools are celebrating 175 years of innovation and excellence, and [SCHOOL/DISTRICT NAME] is proud to be part of this historic anniversary. Our state has the second largest virtual school in the nation making an outstanding education available to everyone. North Carolina Public Schools are Every Child’s Chance… Every Community’s Future.